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Account based marketing (ABM)

When every lead counts.
Build your account-based marketing strategy effectively, don't miss any more deals.

They trust us!
They trust us!
They trust us!
They trust us!
They trust us!
They trust us!
They trust us!
They trust us!
They trust us!
They trust us!
They trust us!
They trust us!
They trust us!
They trust us!

What is Account Based Marketing?

THEAccount Based Marketing (ABM) Is an approach strategic B2B acquisition where the focus is on a restricted, highly qualified market. Each Lead is thus treated as a Key account.

Instead of targeting a large number of businesses,ABM concentrates a reduced number of specific (business) accounts that have the potential to generate important contracts.

Each target company is thus selected rigorously, making it possible to create an ultra approach. Personalized and to ideally address the decision makers within the structure, in responding precisely to their needs and challenges. The aim is to create solid and highly personalized relationships through marketing campaigns involving numerous contact points (advertising, prospecting, events, invitations, nurturing,...), which maximize the chances of conversion into long term customers.

ABM (Account Based Marketing) relies on the close collaboration between marketing and sales teams to develop a hyper-targeted prospecting strategy, using accurate data And advanced prospecting and monitoring tools to ensure an optimal return on investment for each target account.

ABM as a growth driver

01

Hyper-targeted approach

ABM allows you to focus on the accounts (target businesses) that are most relevant to your business. Rather than spreading efforts on a large scale, this approach specifically targets decision makers within companies with the greatest potential, thus ensuring quality interactions.
02

Measurable ROI

By focusing on high-potential Key Accounts, ABM optimizes resources and generates a measurable and higher ROI. By precisely targeting prospects with adapted strategies, ABM ensures an effective investment with measurable results.
03

Enhanced customer experience

ABM makes it possible to offer a more personalized and relevant customer experience. By targeting specific accounts and adapting each message to the needs and challenges of these prospects, we create more authentic and engaging interactions. This not only generates stronger relationships, but also better customer loyalty, as each step of the process is designed to precisely meet their expectations.
04

Alignment between sales and marketing

ABM promotes close collaboration between marketing and sales teams, allowing the development of coherent and aligned strategies to reach and convert target accounts.

This synergy improves the efficiency and relevance of acquisition procedures.

The Leadix approach:
When the cold contact
Brings you Hot leads

01
Position your offer in relation to the market

Customized strategy

Each business is unique, and that is why we develop cold mailing campaigns fully customized, adapted to your market and your business goals.. We analyze your targets, develop specific segments and create high-impact messages for each of them.

02
The message that creates a real exchange

Impacting copywriting

Our B2B copywriting experts write engaging and impactful emails. Each message is designed for Captivate from the first line, arouse interest and encourage The action. The objective: to transform a simple email into a real exchange, opening the door for your next customers.

03
Addressed to the target decision-maker

Precise targeting

The key to success in cold emailing is targeting. To get the right message to the right person, we use data reliable and ultra-targeted to ensure the effectiveness of each email. Our precise targeting ensures better conversion of qualified prospects, reducing the waste of resources on irrelevant contacts and protecting your brand image.

04
The best tools at the service of your acquisition

Intelligent automation

We use the best enrichment and automation tools to deploy your campaigns fluidly. This includes data quality, shipment management, large-scale personalization, and real-time response tracking.

05
We don't stop there

Continuous iteration and optimization

We ensure a complete follow-up of your campaigns with key performance indicators (KPIs) such as opening rates, click rates, response rates and of course,interest. Each campaign is continuously optimized to improve results and reach your conversion goals.

Meet your Key Accounts tomorrow

We protect your brand as if it were our own. We thus approach each sequence writing by putting the human at the heart of the message for an optimized conversion rate and a protected brand image.

We use prospecting to create authentic and qualitative relationships by targeting your contacts in the right way and at the right time.

Let's talk about your growth

Don't wait for your key customers.
Let's go get them together.

🏆

What are the achievable results?

The performances of a ABM campaign depend on many factors: industry, target persona, commercial traction, timing, as well as the number of marketing channels used in parallel.
However, the most effective prospecting campaigns follow clear trends in KPIs.

Here are the typical results you can expect from a well-optimized campaign:

📩 Opening rate> 50%

A well-configured prospecting area and preheated emails guarantee optimal deliverability and make it possible to reach the right people directly. The most successful campaigns have an opening rate of 50%, which can reach up to 75%, thus maximizing engagement and conversion opportunities.

📊 Click-through rate

This KPI is often a “vanity metric” because it depends heavily on the structure of the sequence and the use (or not) of links in emails.

Its importance thus varies according to the strategy adopted.

💬 Response rate

The response rate is directly correlated to the interest rate of prospects. A well-targeted and well-written campaign generally generates a response rate of between 5% and 15%, which can go up to 20-25% + for personalized ABM campaigns.

🎯 Conversion rate

An average conversion rate for cold emailing is around 1%. When a sequence is well designed and optimized, it usually reaches 2 to 3%. An exceptional campaign can exceed 5%, thanks to an optimal alignment between the offer and the target.

What is included in our service?

Optimal technical setup (SPF, DKIM, DMARC)
Scraping & enriching your targets
A/B testing, iterations & optimization
Pre-heated email addresses
Dedicated prospecting area
Custom copywriting
Customized strategy
1-to-1 tracking
Optimal technical setup (SPF, DKIM, DMARC)
Scraping & enriching your targets
A/B testing, iterations & optimization
Pre-heated email addresses
Dedicated prospecting area
Custom copywriting
Customized strategy
1-to-1 tracking

Our services for your growth

Cold Email

Reach your target market through a scalable & direct approach.

LinkedIn prospecting

Target your targets through the largest professional platform in the world.

ABM

Account-based marketing, to become “top of mind” among your most hard-to-reach key targets.

coaching

Become an expert in GTM strategy and outbound marketing.

They have us Trusted

Like them, make the choice to be well accompanied.
Discover more customer successes

Great performance. Meetings with new prospects from the first month of collaboration with Leadix. The team at the top, congratulations.

Hugo Hassler

Leadix played a key role in the success of the 2025 edition of Tapio Day. Their ability to target the right Sustainability profiles and to engage them with a personalized approach was decisive. In addition to the results, they helped us to structure a process that we can replicate for future editions!

Louis Collinet
Co-founder & CEO

First message on Linkedin Monday and closing on Friday on a big contract (+22k€ MRR)... that's exactly what we want!

Emmanuelle Vandepitterie
CEO @Scale You Up

First message on Linkedin Monday and closing on Friday on a big contract (+22k€ MRR)... that's exactly what we want!

Emmanuelle Vandepitterie
CEO @Scale You Up

Thanks to the expertise and dynamism of the Leadix team, our crowdfunding campaign was a real success. Their professional and tailor-made support made all the difference.

Armand Chariot
Fondateur @Yoda

The Leadix team is the ideal combination of technical outbound skills and marketing creativity. The campaign generated exceptional results!

Jeremy Foucray
CEO @Zetoolbox

So, we're talking about your goals?

Healthy growth can be planned. Share your ambitions with us.

FAQs

What are the criteria for working together?

You have a clear value offer, which already shows commercial traction (a product-market fit),
The value of your customers (LTV) is greater than 4K€,
You already have an established customer base,

But above all, you are ready to boost your customer acquisition! ⚡️

What geographic areas do you cover?

We carry out international prospecting campaigns, regardless of the geography you are targeting.
We work in French, English & Dutch.

What are the different services that you offer?

We offer 3 categories of offers, to support you in the optimal way regardless of your state of development.

We therefore propose:

  • Coaching for companies that want to increase their skills internally.
  • The creation of a database for precision commercial targeting needs.
  • Full outbound service, to support you at each stage, from identifying your ideal targets, through scrapping and enriching contact data to writing, setting up and monitoring prospecting campaigns.
We take care of everything, to bring you appointments with your next customers. Whatever your need for growth, we will be able to support you in the next stage of your ambition.

Do you specialize in a specific industry?

We carry out outbound campaigns in many industries: Saas, marketing, Fintech, Fintech, Energy, Fintech, Energy, HR, Industrial, Events, Audio-visual, NGOs, Law & legal advice, Fashion & accessories, Data & Analytics, Data & Analytics, Data & Analytics, Data & Analytics, Web, Fintech, Energy, Energy, HR, Energy, HR, Industrial, Industrial, Events, Audio-visual, NGOs, Law & Legal Advice, Fashion & Accessories, Data & Analytics, Data & Analytics, Data & Analytics,

We are experts in outbound marketing, we don't limit ourselves to a specific industry. We bring our knowledge of the best outbound acquisition methods to bring you results regardless of your industry.

As long as you're targeting a B2B audience, we can help.

I already have a sales team, what more do you bring?

Do you have a sales team? So much the better! We are the equivalent of “over-vitamining” your sales teams. We are working behind the scenes to allow them to double their performance.

Nearly 80% of your salespeople's time is spent looking for your next customers, finding the right contact, the right approach, etc... Only 20% of their time is spent where they are the best, to sell.

We are reversing this trend, by taking care of the time-consuming and technical aspects of prospecting, to put them directly in contact with the right person, in the right company. In other words, we get them the appointment. They close.

You still have a question?

Contact us