Account based marketing (ABM)
Lorsque chaque prospect compte.
Construisez votre stratégie d'account based marketing efficacement, ne ratez plus aucun deal.
Qu'est-ce que L'Account Based Marketing?
L'Account Based Marketing (ABM) est une approche stratégique d’acquisition B2B où le focus est mis sur un marché restreint, très qualifié. Chaque lead est ainsi traité comme un compte clé.
Plutôt que de cibler un large nombre d’entreprises, l'ABM se concentre un nombre réduit de comptes (entreprises) spécifiques qui ont le potentiel de générer des contrats importants.
Chaque entreprise cible est ainsi séléctionnée rigoureusement, permettant de créer une approche ultra personnalisée et d’addresser de manière idéale les décideurs au sein de la structure, en répondant précisément à leurs besoins et défis. L’objectif est de créer des relations solides et ultra-personalisées au travers de campagnes marketing reprenant de nombreux points de contacts (publicité, prospection, évènements, invitations, nurturing, …), qui maximisent les chances de conversion en clients à long terme.
L'ABM (Account Based Marketing) repose sur la collaboration étroite entre les équipes marketing et commerciales pour élaborer une stratégie de prospection hyper-ciblée, en utilisant des données précises et des outils de prospection et de suivi avancés pour garantir un retour sur investissement optimal de chaque compte cible.
Approche hyper-ciblée
ROI mesurable
Expérience client améliorée
Alignement entre sales et marketing
Cette synergie améliore l'efficacité et la pertinence des démarches d'acquisition.
Rencontrez vos Comptes clés, dès demain
On protège votre marque comme s'il s’agissait de la nôtre. On aborde ainsi chaque rédaction de séquence en mettant l’humain au cœur du message pour un taux de conversion optimisé et une image de marque protégée.
On utilise la prospection au service de la création de relations authentiques et qualitatives en ciblant vos interlocuteurs de la bonne manière et au bon moment.
Let's talk about your growth
Don't wait for your key customers.
Let's go get them together.
Quels sont les résultats atteignables ?
Cependant, les campagnes de prospection les plus efficaces suivent des tendances claires en matière de KPIs.
Voici les résultats types que vous pouvez attendre d’une campagne bien optimisée :
📩 Taux d’ouverture> 50%
📊 Taux de clic
Son importance varie ainsi en fonction de la stratégie adoptée.
💬 Taux de réponse
🎯 Taux de conversion
Qu’est-ce qui est inclus dans notre service ?
Nos services pour votre croissance
Cold Email
Prospection LinkedIn
ABM
Coaching
Ils nous ont fait confiance
Great performance. Meetings with new prospects from the first month of collaboration with Leadix. The team at the top, congratulations.
Leadix played a key role in the success of the 2025 edition of Tapio Day. Their ability to target the right Sustainability profiles and to engage them with a personalized approach was decisive. In addition to the results, they helped us to structure a process that we can replicate for future editions!
First message on Linkedin Monday and closing on Friday on a big contract (+22k€ MRR)... that's exactly what we want!
First message on Linkedin Monday and closing on Friday on a big contract (+22k€ MRR)... that's exactly what we want!
Thanks to the expertise and dynamism of the Leadix team, our crowdfunding campaign was a real success. Their professional and tailor-made support made all the difference.
The Leadix team is the ideal combination of technical outbound skills and marketing creativity. The campaign generated exceptional results!
Alors, on discute de vos objectifs ?
Une croissance saine se planifie. Partagez-nous de vos ambitions.
FAQs
What are the criteria for working together?
You have a clear value offer, which already shows commercial traction (a product-market fit),
The value of your customers (LTV) is greater than 4K€,
You already have an established customer base,
But above all, you are ready to boost your customer acquisition! ⚡️
What geographic areas do you cover?
We carry out international prospecting campaigns, regardless of the geography you are targeting.
We work in French, English & Dutch.
What are the different services that you offer?
We offer 3 categories of offers, to support you in the optimal way regardless of your state of development.
We therefore propose:
- Coaching for companies that want to increase their skills internally.
- The creation of a database for precision commercial targeting needs.
- Full outbound service, to support you at each stage, from identifying your ideal targets, through scrapping and enriching contact data to writing, setting up and monitoring prospecting campaigns. We take care of everything, to bring you appointments with your next customers. Whatever your need for growth, we will be able to support you in the next stage of your ambition.
Do you specialize in a specific industry?
We carry out outbound campaigns in many industries: Saas, marketing, Fintech, Fintech, Energy, Fintech, Energy, HR, Industrial, Events, Audio-visual, NGOs, Law & legal advice, Fashion & accessories, Data & Analytics, Data & Analytics, Data & Analytics, Data & Analytics, Web, Fintech, Energy, Energy, HR, Energy, HR, Industrial, Industrial, Events, Audio-visual, NGOs, Law & Legal Advice, Fashion & Accessories, Data & Analytics, Data & Analytics, Data & Analytics,
We are experts in outbound marketing, we don't limit ourselves to a specific industry. We bring our knowledge of the best outbound acquisition methods to bring you results regardless of your industry.
As long as you're targeting a B2B audience, we can help.
I already have a sales team, what more do you bring?
Do you have a sales team? So much the better! We are the equivalent of “over-vitamining” your sales teams. We are working behind the scenes to allow them to double their performance.
Nearly 80% of your salespeople's time is spent looking for your next customers, finding the right contact, the right approach, etc... Only 20% of their time is spent where they are the best, to sell.
We are reversing this trend, by taking care of the time-consuming and technical aspects of prospecting, to put them directly in contact with the right person, in the right company. In other words, we get them the appointment. They close.