+11 partnership opportunities with major accounts
Leadix supported the Paris Food Club in their customer acquisition. In 3 months of support, we generated 11 partnership interests with major accounts for their food courts located in Paris and Lyon.
Contexte
The Paris Food Club is a digital food court created to highlight a large number of independent restaurant owners, exclusively available by Click & Collect in Paris and Villeurbanne.
PFC contacted Leadix with the aim of making themselves known in their geographical area (mostly surrounded by offices). They wanted to promote their concept and increase traffic on their websites as well as on site (Paris La Défense & Villeurbanne). Secondly, PFC wanted to be able to boost their number of partnerships with neighboring major accounts.
Objectifs
Increase in traffic (Web & Physical)
Establishment of major account partnerships (corporate promo code + installation of control terminals in offices).
Résultats
To achieve these goals, we have launched several campaigns:
- Campaigns aimed at employees of companies around Paris/Villeurbanne Food Club (distance of maximum 1800m) through a sequence of ultra-personalized emails containing a nominative promotional code, per company as well as a map with the route from the office to the Paris/Villeurbanne Food Club.
- Multichannel campaigns (LinkedIn + Email) aimed at Office Managers of companies around Paris/Villeurbanne Food Club to create partnerships with major accounts.
These campaigns generated a record click rate of 25.28%. 767 people went to the Paris & Villeurbanne websites to discover what the PFC had to offer.
Campaigns on office managers also generated 11 interests of partnering with great companies such as Thales, Orpea, Delaware Consulting, Bel Air Camp and Wavestone.
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