+300 qualified interests of Sustainability decision-makers for the largest sustainability event in Europe
Leadix supported Tapio in promoting Tapio Day 2025, the biggest sustainability event in Europe, with +40 conferences, 50 ESG exhibitors and +1500 participants. The objective was to generate as many qualified interests as possible from Sustainability profiles and to encourage them to participate in the event. For these decision-makers, Tapio Day represents a key moment to be inspired, discover concrete solutions and discuss with peers facing the same challenges.
Contexte
Tapio is a company specialized in measuring, managing and managing the carbon footprint of organizations. It is now a reference on these subjects, with a strong reputation, especially in Belgium.
Tapio Day is a strategic moment in the Tapio year because it:
- positions Tapio as a key player in carbon management
- concentrates a large number of Sustainability decision-makers
- generates business opportunities
Objectifs
Generate a maximum of qualified interests among Sustainability decision-makers
Maximize the presence of profiles with high business potential
Résultats
The strategy was based on a central lever: the feeling of exclusivity. Each message had to feel like a real, personalized, and premium invitation.
We have thus structured several segments in order to increase relevance and interest rates:
- Former Tapio Day 2024 participants
- Sustainability personas already connected to the CEO or Tapio teams
- Sustainability profiles “cold”
The segmentation has also been geographical:
- Priority to prospects near Brussels
- Then rest of Belgium
- Then Netherlands and North of France
Since targeted profiles are very active on LinkedIn, the LinkedIn channel was prioritized. An email sequence was triggered only if the LinkedIn invitation was not accepted.
The campaigns were a great success with:
→ 2209 people contacted
→ 977 Linkedin connection acceptance (48%)
→ 531 answers (26%)
→ 323 interests to participate in the event (16%)
Some segments achieved particularly high performances:
- +40% interest on personas already connected to CEO Tapio
- +30% interest on Tapio Day 2024 participants
- +27% interest on cold-contacted profiles
Leadix campaign performance
+300 qualified interests generated for Tapio Day
Overall results:
Leadix played a key role in the success of the 2025 edition of Tapio Day. Their ability to target the right Sustainability profiles and to engage them with a personalized approach was decisive. In addition to the results, they helped us to structure a process that we can replicate for future editions!
Louis Collinet
Co-founder & CEO
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