The system that converted 140 restaurant owners in 60 days
Leadix supported CentralApp, a Belgian startup specialized in creating optimized & easy to manage websites for restaurant owners. In 60 days of support, we have set up targeted campaigns in five different countries, generating more than 140 qualified meetings with restaurant owners.
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Contexte
A website perfectly aligned with your brand image, well referenced, ready in a few minutes and above all that is updated automatically: this is what the Belgian startup Central App offers.
When the Central App teams contacted us, they were dependent on Cold Calling for their acquisition and wanted to take their acquisition to the next level by adding new acquisition channels to allow their BDRs (Business Development Representative) to generate more deals.
It is in this context that Leadix intervened for integrate a strategy combining Cold Email and Cold Calling, while optimizing the automation of the lead generation process.
Objectifs
Test and validate the approach in different countries: Belgium, France, France, UK, Spain & Italy
Automate the lead generation process in order to guarantee a high volume while maintaining an ultra-personalized approach
Résultats
After an in-depth analysis of existing customers and CentralApp's value offer, we identified two interesting targets:
- Restaurants listed on Google Maps.
- Restaurants listed on a partner platform from CentralApp.
For each target, we have set up scraping and data processing processes:
- Scraping restaurants listed by city (location, Google rating, number of reviews, type of cuisine, etc.)
- Extraction of key information (name, address)
- Enrichment of websites
- Scraping contact data on these websites (e-mails, telephones)
The process of enriching leads for a personalized message is complex and multi-stage (research, verification, adaptation, translation, etc.). We have therefore developed automation to gain efficiency while maintaining a high degree of personalization.
At the same time, we wrote sequences specific to each target, putting forward arguments adapted to the needs of restaurant owners.
The campaigns were then launched gradually:
Phase 1 : Tests on Belgium, France and United Kingdom.
Stage 2: Extension & scaling of approaches by adding the Spanish and Italian markets after validation of the strategy.
Thanks to a rapid small-scale test on multiple approaches, we were able to identify the most effective arguments for each target and country, and then increase the volumes on a proven approach.
In 60 days, the campaigns generated more than 140 qualified appointments with restaurant owners, allowing sales teams to double their effectiveness.
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