Find 138 investors interested in crowdfunding
Leadix supported the e-bike start-up for businesses, Yoda, in its search for investors. Through 4 campaigns, we generated more than 138 interested investors in a few weeks.
Contexte
The Yoda team, developing a soft mobility solution for businesses (understand a superb e-bike only for professionals), contacted us in the midst of the launch of their crowdfunding campaign. They wanted to increase their online visibility, as well as increase the funds raised through their crowdfunding campaign. The start-up was looking for investors ready to participate in the development of tomorrow's mobility solutions for our cities.
Objectifs
Boost the visibility of their Crowdfunding campaign
Generate maximum interest from potential investors
Résultats
Yoda's concept is to offer a soft mobility solution, a mix between bicycle and electric motorcycle, to make daily trips a pleasure, without the impact of CO2 emissions.
As part of their search for an investor, we identified 3 high potential targets:
- CEO University Alumni with 3+ years of experience.
- People who have shown an interest in two of our client's competitors, by “liking” or “interacting” with the LinkedIn pages of competing companies.
- People who are part of soft mobility groups.
We then created 4 different campaigns involving a total of 3314 profiles corresponding to the pre-established criteria.
Here are the average results generated by these 4 campaigns:
- An opening rate of 63.26% on average, or 2228 people who opened the email;
- An average click through rate of 27.30%, either 986 people who discovered the crowdfunding web page;
- An average response rate of 6.48%, or 221 people who interacted with Yoda;
- An average interest rate of 3.97%, either 138 people who have shown interest in a potential investment in Yoda.
At the end of the support, we notice An increase of €31,000 of investment on Yoda's crowdfunding campaign since the launch of the various sequences.
Thanks to the expertise and dynamism of the Leadix team, our crowdfunding campaign was a real success. Their professional and tailor-made support made all the difference.
Armand Chariot
Fondateur @Yoda
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