Find 138 investors interested in crowdfunding

Yoda's concept is to offer a soft mobility solution, a mix between bicycle and electric motorcycle, to make daily trips a pleasure, without the impact of CO2 emissions.

As part of their search for an investor, we identified 3 high potential targets:

1. CEO University Alumni with 3+ years of experience.
2. People who have shown an interest in two of our client's competitors, by “liking” or “interacting” with the LinkedIn pages of competing companies.
3. People who are part of soft mobility groups.

We then created 4 different campaigns involving a total of 3314 profiles corresponding to the pre-established criteria.

Here are the average results generated by these 4 campaigns:

• An opening rate of 63.26% on average, or 2228 people who opened the email;
• An average click through rate of 27.30%, either 986 people who discovered the crowdfunding web page;
• An average response rate of 6.48%, or 221 people who interacted with Yoda;
• An average interest rate of 3.97%, either 138 people who have shown interest in a potential investment in Yoda.

At the end of the support, we notice An increase of €31,000 of investment on Yoda's crowdfunding campaign since the launch of the various sequences.