+397 potential donors for scientific progress

The particularity of the ULB foundation is that they support scientific projects in very diverse fields: Bio-medical, Economy, Climate, Psychology, Astrology, History, Mathematics, Quantum Physics,... The list is long (and impressive).

All of these projects are more impressive and inspiring than the next, the challenge then becomes to know which project will appeal to which profile. Who will be particularly affected by each subject, only to ask to be kept informed, and potentially participate financially?

Leadix's strategy was therefore to create outbound sequences per research topic, creating an ideal target group for each type of project.

So:

• For a project related to neuropsychiatric diseases, we targeted faculty alumni with a number of years of experience in the same medical field.
• For a project related to the future of democracy, we targeted alumni of the faculty with a certain number of years of experience in politics, active in the government or the European Commission.
• For a project related to cardiac medicine, we targeted alumni of the faculty with a certain number of years of experience in the medical & hospital environment.
• ... and so on.

But the support does not end there.

In order to increase the visibility of the foundation within and beyond the university community and across borders, we have also set up awareness-raising campaigns among staff members and academic staff, among alumni in certain key sectors, as well as with alumni who have moved abroad.

Leadix thus participated in the writing of the Newsletter with the highest historical interaction rate of the Université Libre de Bruxelles.

This entire growing community is now managed and synchronized in a CRM that has been chosen, configured and synchronized to meet the specific needs of the foundation.

In the end, we identified and reached more than 6461 potential donors through ultra-targeted campaigns.

Of these campaigns:

• 6461 ultra-targeted potential donors have been contacted
• 3074 discovered the work of the ULB foundation (47.8% of emails opened)
• 505 spoke with the foundation's teams (7.82% of responses)
• 397 positive responses, indicating an intention to donate or an interest in receiving more information from the ULB Foundation (6.14% interest).

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