Convert 103 creative agencies in a few weeks
Leadix supported Mediafield to convert 166 professionals from 103 marketing and creative agencies in a few weeks through multi-channel sequences.
Contexte
Mediafield is an agency specialized in the creation of artistic murals for the most ambitious advertising campaigns. The artistic side of the approach prompted Mediafield to want to be known to Belgian creative agencies and to position itself as an expert in the field of wall displays. To do this, we launched two ultra-targeted campaigns to convert the creative profiles of marketing agencies, and invite them to two webinars with high added value content for this audience.
Objectifs
Creation of a database of creative profiles in marketing agencies
Organization of 2 webinars (FR-NL) on these targets
Résultats
To be able to organize a webinar with all the creatives of the largest marketing companies, the first step was to scrape and identify the 1331 creative profiles in marketing and creative agencies in Belgium. 2 outbound campaigns (e-mail + Linkedin) followed, one in French, one in Dutch, one in French, one in Dutch, accompanied by a LinkedIn awareness campaign to optimize the conversion rate.
In total, we therefore converted 88 representatives of creative agencies, for an average conversion rate of 6.6%
In addition, there are 78 participants from the concerted efforts of the client and Leadix (via LinkedIn posts and word of mouth from the team, via an invitation to existing customers and via an offline campaign), bringing the number of subscribers to 166! 💪
In the end, out of a total of 1331 creative profiles identified:
- 818 (61%) opened at least one message
- 325 (25%) interacted directly with the brand by replying to a message or by going to the website.
- 166 (12.5%) showed their interest by registering for the webinars organized.
This represents a total of 103 different agencies registered for the webinars! 🤩
Morgann and Alex are the heads of Leadix, but we can consider them superheroes, more seriously, there is only the costume that is missing to make Morgann and Alex superheroes.
They are super-efficient, super-friendly, super-responsive, and super-talented.
A pleasure to collaborate with them, true DATA experts. We keep them warm in our contacts.
Go for it! 🚀
Marie Benoist
Marketing Manager @Mediafield
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