+129 qualified prospects thanks to a multi-channel combo + professional lounges
In 8 months of support, Leadix generated 129 qualified prospects for Ether, a law firm specializing in Innovation & Research, through multi-channel campaigns as well as linked to trade shows.
Contexte
Ether is a law firm specialized in Innovation & Research, they support companies in the development of R&D centers to stand out from their competition. All of these activities are also linked to the possibility of recovering part of the expenses incurred thanks to the Research Tax Credit (CIR).
Ether thus supports companies in the development of their internal R&D center, at a lower cost.
During our first exchanges, the founding team had already acquired a first customer base thanks to its network but wanted to develop its acquisition beyond its contacts, through prospecting. That's where Leadix came in.
Objectifs
Generate as many qualified appointments as possible
Making the most of your presence at trade shows
Résultats
Since Ether supports companies in the development of an R&D center, it was essential for us to define targets with a high probability of interest in innovation within their business.
After consultation with the client, we therefore decided to target companies that already showed a commitment to improving their daily practices. We thus targeted on the basis of their labeling.
Initially, companies committed to the environment, social and HR based on their labels (e.g.: B-Corp Label, CSR,...).
We then targeted companies innovating in education, thanks to their certification as well.
In addition to prospecting campaigns, the Ether team regularly participates in specialized trade shows, in particular Vivatech, the objective being for them to maximize the output at this type of exhibition, we supported them in booking appointments for the D-day of the show.
In terms of results, we generated for them:
- 26 qualified leads (showing interest) from committed companies
- 32 qualified leads (showing interest) from companies active in training
As well as
- 73 appointments at trade shows
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